As leading restaurants continue to pivot to enhance the digital customer journey and navigate changes in customer behavior post-pandemic, technology has become a critical strategy for efficiency. At The Great Greek Mediterranean Grill, our tech tools have become even more effective since we integrated them in an enterprise system that takes the customer journey to a whole new level.
In over 35 years of being in the business of selling—whether it is selling ideas, insights, expertise, products, businesses or services—I have found that there are three attributes that are the bedrock of successful sales: enthusiasm, conviction and control (ECC). On top of that, there is one important aspect to keep in mind for today: embracing change.
The Happy Customer Index leverages proprietary data from Merchant Centric to understand which brands are checking all of the customer satisfaction boxes — from timeliness to cleanliness, and from price/value to loyalty. This data is pulled from millions of ratings, reviews and comments across sites such as Google, TripAdvisor and others.
For our index, we have taken a deeper look at three key themes — food, price/value and loyalty/referral — to determine the strongest fast casual brands related to these themes. Merchant Centric calls this measure a brand’s Theme Performance Score (TPS). If the TPS for a brand on a theme is higher than one, it indicates that guests mention the brand positively more often than negatively; for instance, a score of 3.5 indicates that guests mentioned that theme positively 3.5 times more than it was mentioned negatively. Conversely, a score of 0.5 indicates the theme is mentioned positively half as much as it is negatively.
Basketball is a thrilling game that has been a big part of my family’s life together. My father played and taught the game to me, and I taught it to my three sons. I played for my high school team, got a basketball scholarship in college and later coached the junior varsity team at my son’s high school.
WEST PALM BEACH, FL, March 07, 2023 /24-7PressRelease/ — The Great Greek Mediterranean Grill®, a leading fast casual restaurant concept, is growing its brand footprint in the Western U.S. with 13 new locations planned to open in five states throughout the region. This surge in franchise development is fueled by momentum from the brand’s remarkable performance in 2022, which was the most successful year in its company history.
Bob Andersen has spent over 20 years in the restaurant industry, with experience as a Managing Director at Boston Pizza, the President of MOOYAH, the Executive Vice President of United Franchise Group, and much more. Bob is currently the President of The Great Greek Grill – a delicious, growing brand with over 40 locations.
