One of the most important factors in determining whether a restaurant will be a success is made many months before it even opens its doors. Selecting the right location is essential to attracting customers and driving consistent revenue. There are several critical factors franchisees need to consider when conducting due diligence in what may be the primary differentiator in their restaurant’s success or failure.
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The Great Greek Mediterranean Grill invites guests to discover modern interpretations of classic Mediterranean cuisine at its new Carmel restaurant. Now open at 1352 S. Range Line Road in the Range Line Crossing shopping center, the 2,547 square-foot location of the award-winning brand is operated by husband-and-wife franchise owners Omar and Sobia Usmani.
Husband-and-wife franchise owners are excited to introduce the community to the restaurant’s fresh Mediterranean cuisine
Site selection is critical in setting your restaurant up for success. Choosing the right location can drive customer traffic, increase brand visibility, and enhance your ability to fuel future growth. When selecting a location, you should consider factors such as:
As an example of how feedback can have a direct impact on decisions, Andersen notes that during times of economic uncertainty, many brands reduce portion sizes to manage costs. However, during this current period of inflation, The Great Greek Mediterranean Grill chose to maintain portion sizes and increase prices, relying on customer feedback to justify this decision.
